Aesthetic Cues That Make Us Feel At Ease (For Business)

In business it’s important to put thought into everything you do and the big corporations know that everything should be calculated and carefully considered. This applies not only to things like your advertising campaigns or your business models which of course need to be considered in a technical and scientific manner, but also to things like your office layouts, your shop floors and your logos which can have a big impact on the way that your business is perceived and the way that your staff work in the space.

One of the goals here is to try and put people at ease so that they are able to relax while spending time in the environments, thus focussing on the work at hand/business meeting rather than feeling on edge. If you run a commercial business this is of course even more important because you want to encourage people to spend time in your environment and to come back regularly which will only happen if they feel comfortable there.

Here then we will look at a few things you can do to make your spaces more pleasant to be in, by utilizing some unconscious aesthetic cues that help to put us at ease and to lower blood pressures.

Light and Space

We are programmed it seems to dislike small enclosed spaces which is probably due to our evolutionary background. These make us feel hemmed in and crowded, whereas on the other hand wide open spaces look cleaner and give us more space to move around. You can create light in your office or commercial space by using large windows (natural light is always preferable) as well as by using lighter coloured walls and mirrors to reflect more light around the premises. You should also try to avoid clutter which of course takes up space but also creates a ‘busier’ visual field that feels smaller as a result.

Curves

Sharp edges and harsh contrasts have a harsh look to them and are generally more hostile in their appearance as they’re more likely to take our eyes out should we fall awkwardly. Of course unless your name is Mr Bump that’s not a real concern, but still on an unconscious level this registers as being trouble to avoid this problem look instead to use curved edges where possible and gradients/fading transitions rather than harshly contrasting colours.

Natural Colours and Materials

Again due to the way we evolved, we are programmed to like lush green environments and blue shimmering ponds of water (feeling relaxed already aren’t you?). While your office fitout is unlikely to involve either of these things, you can try and create a more natural feel in your office by mimicking these colours. Light blues for instance are known to be psychologically calming, as are greens. Using plants has been shown to be particularly calming and have a number of psychological benefits (as well as dubious health claims regarding air quality), while using natural materials like woods and stones rather than resins may also help to make your office enjoy a more tranquil vibe.

Interestingly this sounds almost like the opposite of your typical office. If that’s what you were thinking about your workspace then it’s time for a rethink!

Lauren Ryder is really a tech savvy person. She mostly talks about the latest development in the technology industry and how they can be used in her blogs.


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