Domain & Hosting

Domain Name

Now you have your niche sorted out you will need a web address to match it. EMD (exact match domains) are very difficult to get hold of these days unless you want to spend some major cash, but do try to get your main keyword in there somewhere.

If possible go for a .com domain in preference to .info or .net, etc. (if you only wish to target a market in your own country then go for your country’s own domain, such as .ie or It is easier to remember and looks more pleasing.

Be careful about accidentally using registered trade names and terms subject to copyright.

Here are a few things to remember when buying your domain:

  • Make it short, so people can type it into the address bar easily
  • Make it easy to spell.
  • Avoid punctuation (hyphens, underscore and full stops)
  • Make it easy to remember

You can buy your domain name through your hosting service, but it could be a little more expensive that buying from sites such as If you choose not to buy from your hosting, make sure that it is free and easily transferred when you are ready.


Web hosting is simply where you keep your website, in other words, where you will store your site’s files. This is needed for everyone to see your site.

There are thousands of hosting companies, but for the purpose of this guide we will be using Bluehost* Bluehost offers the following features:

  • Free Domain name
  • Hosting from $4.95 per month
  • Unlimited Domains and Email accounts
  • Free built in site builders, including WordPress and Weebly
  • 24/7 chat and email support team available
  • $100 free Google ads credit (US only)

They are very reliable, and the customer service is excellent.

The only downside with Bluehost is that they don’t offer country specific domains at the moment.


*Disclosure: I am affiliated with Bluehost and if you sign up from this site I will be paid a small amount for the referral. You will not pay more by clicking from here than you would by searching yourself. By signing up from my referral you will be contributing towards the costs of keeping this site live. This site is hosted using Bluehost and is the only service I would recommend even if I wasn’t affiliated with them.

Site Builders

Once you have your domain name registered and hosting provider sorted you can start building your site. I recommend WordPress or Weebly

Weebly is very easy for the complete beginner to understand, you just drag and drop text and pictures wherever you want them and has built in SEO (search engine optimisation). On the downside you are only allowed 6 pages with the free version and there is no built in spell checker, so you will need to write your articles offline and then upload (easily done by copy and pasting)

WordPress can be a little trickier to come to grips with but is still pretty simple to use, this site is built with WordPress. You can add plenty of plugins to help with SEO, security and social marketing, saving lots of work in the long-term. Free WordPress themes are not as customisable as Weebly.

Once you have decided on your site builder, install it (just one click with Bluehost) and play around with the layout until you are happy with it.


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