The internet can be a powerful marketing tool for businesses–but it will do you no good if your business website isn’t easy to find, buried or lost somewhere out in cyberspace. If you’re able to direct traffic to your site, you’ll have the opportunity to broadcast your products or services to a worldwide audience. Visibility will increase your sales, steadily build your client base, and give your business the foot-hold it needs to continually turn a profit. Would you like to know how you can make your business more visible online? Keep reading. Here are some tips to help you do just that.
Use SEO Techniques
Using SEO (search engine optimization) techniques is a sure-fire way to increase traffic to your site. Select key phrases from the content on your business site and repeat variations of them frequently in articles, descriptions, listings, and other posts on your page so that your business comes up towards the top of the list when those key words are searched on any one of the popular search engines. If you have trouble incorporating SEO into the content on your site, enlist the help of a professional writer so that the techniques not only work for your site, but that they read well, too.
Participate in Online Forums
Another great way to make your business more visible online is to participate in online forums. By engaging with others online, you’ll not only build up a bigger network of business contacts–you’ll be able to lead people right to your website. Check out other websites with content that’s relevant to your business, and participate in forum conversations or post in their comment fields. Whenever you participate in a forum or comment on someone else’s website, always conduct yourself in a positive and professional manner. Include your name with any dialogue that you post–and don’t forget to leave a link to your business site directly after it so that other forum participants can check you out.
Utilize Social Networking Sites
Because social networking sites are so incredibly popular, they’re one of the best platforms to use if you’re trying to make your business more visible online. Create business pages on sites like Facebook and LinkedIn, and tweet business updates for fans and followers on Twitter. Post a link to your business page on your own profile, if you have one–and ask family members, friends, and patrons of your business to do the same. You may even want to encourage both new and existing customers to “like” or “follow” your business by offering them a discount on a product or service in exchange for promoting it.
Add a Share Option to Your Business Website
If someone comes across your business online and something on your site catches their eye–make it easy for them to share it with others. Provide a share link on your business website that links to Facebook, Twitter, or other social media sites–and don’t forget to provide a share link via email, as well.
There are several ways to make your business more visible online–and you’ll probably notice an immediate increase in traffic if you put them into practice. If you use the internet to its fullest potential when it comes to marketing your business, the exposure you gain will undoubtedly bring more customers your way.
Guest post from Karen Schweitzer. Karen writes for InternetServiceProviders.org.